***Not all websites are created equal***

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If you’re having trouble getting leads from your website, it’s probably not your fault

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Not all website are created equal and depending on your business type and goals, you may have the wrong website for it

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Let’s break down some of the common website types, their goals, and the best way to go about reaching them each type

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TYPE 1 – Content-driven, for example, a blog or online magazine

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Like the name suggests these websites are focused on delivering valuable content on a consistent basis to your audience – paid or free

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The goal then would be to continually grow your audience and having a compelling lead generator is going to help you do so.

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TYPE 2 – Portfolio! These websites are ideal for freelancers or creatives just getting started in their business.

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These websites are a great way to show your best work as well as share a bit of your personality with your viewer.

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The goal of the portfolio website is to help you get more dream clients signing up to work with you.

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To do so, you want to make sure your sales process is as seamless and easy as possible. The question you need to ask yourself is ‘if someone visiting my website wanted to work with me, would they know how to get in touch?’

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TYPE 3 – e-Commerce, for example, online stores and courses

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The goal of an e-Commerce website is to provide a quick and convenient way to sell your products or courses online – without all the back and forth that usually happens traditional business transactions

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Things that you want to focus on is having high-quality/professional product images, clear benefits and tons of client testimonials

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TYPE 4 – Education & Donation, for example, a non-profit, political campaign, or community outreach

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The goal for these websites is to attract and engage your ideal viewer’s attention by providing valuable content.  Emailing and social media are going to be your best friends in helping you build your community of loyal fans.

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Areas to focus on would be lead generation as well as social engagement

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TYPE 5 Marketing!! For example online businesses and agencies

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Similar to type 4, the goal for these websites is to attract and engage your ideal viewer’s attention with clear communication and engaging content.

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Leads are going to be the life force of your business so areas to focus on would be lead generation and building your sales funnel.

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The next step would be to determine which website type you’re using (or want to use) for your business and make sure your design is helping you work towards your goals.