12 Costly Mistakes On Your Website

Your Website could be costing you  money here’s how.

First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions.

Bad design leads to lower trust and higher friction. 

If your design isn’t right, your leads will walk straight out the door.

Here are 6 of the main reasons people aren’t purchasing from your website.

 

Mistake 1: Low quality visuals.

Poor color choice and too many things on your site can overwhelm visitors. Make sure your images are high-quality, and make your website visually appealing.

Mistake 2: The site doesn’t appeal to the target Audience

Who is your target audience? Does it speak to your demographic? Will the design, images and content appeal to them?

 

Mistake 3: Content is stale and boring 

Visitors stay on your site for 8 seconds or less. Make your message short, clear, and to the point. 

 

Mistake 4: Under-estimating the importance of the ‘About Us’ and ‘Contact Us’ pages

This is your chance to tell people who you are what you are about. Be personable. 

Always have a contact page. Put your business email, phone number, address, and hours of operation.

 

Mistake 5: The shopping cart doesn’t work properly

Your checkout should be a one pager. Requiring guests to sign up before they can check out, or even view the home page, is another turn-off.

 

Mistake 6: SLOW load times

If your site speed sucks say goodbye to your visitors.

 

Mistake 7: Bad SEO

If people can’t find you on the internet they can’t buy from you.

 

Mistake 8: Not being mobile friendly

Everyone is on their phone. So most people search by phone. Remember this.

 

Mistake 9: Not having video to illustrate products

Video is powerful and provides a quick and easy way to impart a lot of information effectively and in a digestible format.

 

Mistake 10. Not having a clear value proposition

Explains how your product solves customers’ problems or improves their situation 

Your value proposition should be the first thing visitors see on your home page, and on all major entry points of your website.

 

Mistake 11: Cheesy stock images

Use real photos from your business. Do not use stock images if you can help it. 

 

Mistake 12: No available calls-to-action(this is a BIG ONE)

Have clear call to action buttons for  your visitors. Tell them what to do!!

 

Overall don’t make your visitors think when they come to your site. Not ever. 

 

If you want to know more and you’re a new or seasoned business owner and are tired of pulling your hair out building your own website or crafting your brand voice, go to my contact page right now let’s come up with some awesome results for you business.